It’s no secret that influencers and Instagram have changed the way marketing works. Specifically, Instagram influencers have had a large impact on what brand activations and product launches look like and how they are now marketed. To full marketing campaigns with specific influencers, to having an A list influencer guest list for an event, Instagram and influencing are now a huge part of product launches in 2019.
When an influencer recommends a product or brand, they are vouching for that particular product for their followers. People follow influencers to get a better insight into their lives and because they enjoy seeing their content. If an influencer chooses to promote a product, they are recommending their followers buy into it too, giving the brand a personal promotion. In terms of marketing, these influencer promotions and advertisements can lead to fantastic results for a brand. In our digital age, people will stop at nothing to consume the same products as the people they look up to on social media. This means that with the right following, the brand is able to get to an audience through an influencer that they wouldn’t normally be able to reach. With this in mind, it’s important for brands to recognise influencers that are well-aligned with their products and have an Event Management Melbourne company integrate this into the planning and consideration of the product launch. The idea being that you don’t want to work with influencers that have followings that aren’t in the target audience of the product. Depending on the nature of the product, the brand and event planners may decide to work entirely with a specific influencer or have a bunch of influencers as guests. As an Event Management Company in Melbourne, we have seen great success in both scenarios. Depending on the product and the brand, it can lend itself to being a more personal launch – with the influencer being the face of the product, or to have a group of influencers that have been advertising, promoting and using the product as guests at the event. Like it or not, social media plays a huge role in marketing and product launches in 2019. A successful event promoting a product launch will do wonders for your brand and here at Event Management, we’re here to help!
0 Comments
Leave a Reply. |
|