As an event planner, it’s your job to source all of the ingredients your client asks for and to mix them together to bake a perfect cake. You’ve got to put all of the puzzle pieces together and ensure everything goes off without a hitch. Once something goes wrong, there’s no back tracking. Event planners have some of the most stressful jobs out there.
As an Event company, we’ve made some mistakes in the past. We’ve also seen plenty of other’s in the industry making several mistakes before getting their groove. Although we do pride ourselves on creating seamless experiences, mistakes are sometimes inevitable. However, there are plenty of common mistakes made in event planning that can be easily avoided. Whether it be a private event, a corporate function, a sporting event, or a gala, the act of balancing all of the elements needed to create this event is a fine one. We’ve put together a list of the most common ways a mistake is made by the event planners. The concept has gotten lost. This can happen when there are a lot of elements at play during the planning. The event may be for a certain cause or celebration, but the concept gets lost in the details of the event, like the catering, beverages and entertainment. It’s up to the Event Management Perth team to make sure the idea behind the event is always clear and concise during the plans. The budget has been broken. The budget is set for a reason – it’s the amount of money that is being set for the entire event. Once the team has gone over the budget, the trust between the client and team may be lost. The key is to be entirely transparent with money to avoid anyone being stung by hidden fees. Getting the timing wrong. On the big day of the event, timing is everything. During an event where multiple elements are at play – catering, styling, waiting and entertainment, everything needs to be critically timed and concise. Getting the timing wrong will inevitably result in a spiral of delay for the entire event.
0 Comments
It’s no secret that influencers and Instagram have changed the way marketing works. Specifically, Instagram influencers have had a large impact on what brand activations and product launches look like and how they are now marketed. To full marketing campaigns with specific influencers, to having an A list influencer guest list for an event, Instagram and influencing are now a huge part of product launches in 2019.
When an influencer recommends a product or brand, they are vouching for that particular product for their followers. People follow influencers to get a better insight into their lives and because they enjoy seeing their content. If an influencer chooses to promote a product, they are recommending their followers buy into it too, giving the brand a personal promotion. In terms of marketing, these influencer promotions and advertisements can lead to fantastic results for a brand. In our digital age, people will stop at nothing to consume the same products as the people they look up to on social media. This means that with the right following, the brand is able to get to an audience through an influencer that they wouldn’t normally be able to reach. With this in mind, it’s important for brands to recognise influencers that are well-aligned with their products and have an Event Management Melbourne company integrate this into the planning and consideration of the product launch. The idea being that you don’t want to work with influencers that have followings that aren’t in the target audience of the product. Depending on the nature of the product, the brand and event planners may decide to work entirely with a specific influencer or have a bunch of influencers as guests. As an Event Management Company in Melbourne, we have seen great success in both scenarios. Depending on the product and the brand, it can lend itself to being a more personal launch – with the influencer being the face of the product, or to have a group of influencers that have been advertising, promoting and using the product as guests at the event. Like it or not, social media plays a huge role in marketing and product launches in 2019. A successful event promoting a product launch will do wonders for your brand and here at Event Management, we’re here to help! As a business owner, you may have considered some tactics on engaging your employees and keeping things interesting. There are plenty of event formats that can both align with business goals and provide a healthy environment for colleagues.
Corporate Event Management is when a company sponsors an event that targets its employees or clients. The aim of a corporate event may be to entertain or reward their staff, launch new products, establish business partnerships and connections or celebrate a company milestone. Planning a corporate event should revolve around bringing the target audience together (employees, clients, potential business partners, sponsors) and reflect the company’s main goals. As a team of Event Organisers, we've seen it all. Below we’ve listed the most common types of corporate events we work with. Appreciation Functions One of the most common work functions we plan for clients is appreciation events. Usually they are aimed to recognise and showcase employees’ achievements, or they may be put together to build tight partnerships with loyal clients. Holiday Parties During the festive season, every company should celebrate together with a work Christmas function. It certainly doesn’t have to be boring or work oriented! We always recommend companies take the time and effort to plan a fun and relaxing work holiday party for their employees each year. Product Launches A product launch will occur when a company releases a new product or extends their offered range. The anticipation and release of the new service, product or partnership is often celebrated with an event. The key to product launches is to have them marketed effectively to maximise brand exposure and attract the target audience of the service. Team Building Functions The main goal of a team building event is to strengthen the bonds between employees within a company. The function will be based around a number of exercises or activities that will help bring the employees closer and build good team qualities that they can then utilise within the business. It’s important during these functions to ensure the needs of the employees are being met. |
|